NEED a better vertical strategy?
Most SaaS companies have an industry strategy that goes a mile wide but an inch deep.
Companies typically create a few industry web pages, hire an AE or two, then stop and wonder why the strategy isn’t “working”.
How Industry GTM Helps
Industry GTM helps B2B marketers and sellers go deeper in the industries that matter, especially financial services.
We build AI agents that make teams more efficient, publish a weekly newsletter, and take on select consulting engagements.
Get actionable tips, free AI tools, and market insights every Friday.
Level Up Your Industry Strategy
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Do you want to build an industry vertical but don’t know where to start?
Subscribe to our newsletter to see what others are doing, get practical advice, and understand what’s happening in your target industry.
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Access industry training
Do you need help understanding the financial services industry?
We’ve led dozens of trainings for sales teams on the lingo, org structure, and personas in financial services to accelerate deals and increase pipeline.
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Work with Industry GTM
Are you ready to take your financial services vertical to the next level?
We work with B2B SaaS leaders – like 6sense, Responsive, and Dotmatics – to nail their positioning, messaging, and pipeline generation for financial services subverticals.
Top companies are accelerating deals and generating pipeline with Industry GTM
But don’t just take our word for it.
Shaalin and Industry GTM are helping us accelerate our financial services go-to-market strategy at Responsive, including leading an internal tiger team, plugging in on everything from market analysis to deal support to campaign development.
Michael Londgren @ Responsive
Chief Marketing OfficerThe Industry GTM team has been a true extension and partner to the 6sense team. They have enabled us to run faster in the market to hone our messaging for multiple sub-verticals, stand up targeted campaigns, and directly impact hundreds of thousands of dollars in pipeline.
Will Lyon @ 6sense
Head of Vertical MarketingWith limited background on our customer landscape, the IndustryGTM team dove right into research, built out deep, detailed persona assets and trained our entire global sales team. We barely had to lift a finger. The resources they developed are now the most popular assets in our library and have been utilized by our sellers in more than 50 opportunities so far.
Blake Mascali @ Dotmatics
Global Director, Sales EnablementREADY TO GO VERTICAL?
Schedule an industry strategy call
We help B2B SaaS companies nail their positioning, messaging, and pipeline generation for financial services.